The Trade Desk (TTD) reported robust international growth in its latest quarter, surpassing North America for the ninth consecutive quarter. North America still represents 88% of advertising spend; however, TTD is expanding in faster-growing markets in EMEA and APAC, which account for a 12% share. Connected TV (CTV) continues to be a significant growth driver, reaching over 90 million households and 120 CTV devices globally.
For the second quarter of 2025, TTD projects revenues of at least $682 million, reflecting a 17% year-over-year growth, with adjusted EBITDA around $259 million. The global digital ad spending market is expected to reach $1,483 billion by 2034, growing at a CAGR of 9.47% from 2025 to 2034.
In 2024, competitors like Magnite Inc. and PubMatic, Inc. are also making strides in the CTV space. Magnite reported a 19% year-over-year increase in CTV contributions, while PubMatic enjoys over 80% adoption among the top 30 streaming platforms. Shares of TTD have decreased 28.7% over the past year, contrasting with the 4.3% decline in the internet services industry.
