Key Points
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Netflix executed a 10-for-1 stock split in November 2023, despite its share price being near a 52-week low amid plans for a significant acquisition.
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Booking Holdings announced a 25-for-1 stock split scheduled for early April 2024, surprising some investors despite the high share price of approximately $3,870.
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Both companies are considered strong long-term investments, with Netflix targeting $3 billion in advertising revenue and Booking Holdings benefiting from the growing demand in travel and accommodations.
Netflix’s stock split took place as the company plans to acquire a significant portion of Warner Bros. Discovery, funding this move partially through debt. As the leader in the streaming market, Netflix continues to explore new avenues, including sports streaming and long-form podcasts. Booking Holdings, owning popular travel platforms like Booking.com and Kayak, is positioned to capitalize on the rebound in travel demand, further enhanced by its investments in AI technology.
