Monalee is betting its AI approach to solar will drive adoption – See how it’s changing the industry here.
Climate tech company Monalee is looking to accelerate the adoption of solar energy for homes in the U.S. through a business model that cuts solar installation costs by half and improves convenience significantly. The company estimates that 40% of European homes have solar panels installed. In contrast, that figure for the U.S. stands at just about 3%.
When it comes to residential solar adoption rates, Europe is clearly ahead of the U.S. The high cost of energy across Europe is one reason why solar is in such high demand. Pro-solar legislation and incentives are other motivators. With European energy markets expected to remain volatile, demand for solar, particularly rooftop, seems poised for more growth.
In the U.S., the environment is vastly different. Only about 3% of homeowners have rooftop solar, despite it being able to save them as much as $1500 a year. Furthermore, over the last decade, solar and energy battery storage costs have fallen 85% making it more affordable than coal and other fossil fuels in many instances. Even so, widespread adoption remains elusive.
The Hurdles Preventing Widespread Solar Adoption
America’s reliance on fossil fuels stands as one significant barrier. As of 2022, petroleum, natural gas, and coal accounted for roughly 81% of the energy production in the U.S. Fossil fuels have dominated the U.S. energy mix for over 100 years, making it challenging to shift consumer habits.
Cost is another major deterrent. Homeowners frequently cite the price of solar panels as a reason for not installing them. However, tax breaks like the Solar Investment Tax Credit and other state and local incentives help defray the cost.
Additionally, the solar industry’s reliance on outdated sales tactics and lack of transparency in marketing messages have deterred potential adopters. The cumbersome process of installation, including manual roof inspections, planning, and obtaining permits, has added to the reluctance of homeowners to embrace solar power.
Monalee’s Innovative Approach
Monalee takes a different approach, aiming to eliminate these pain points. The company utilizes its AI and advanced machine learning to conduct efficient roof assessments and design layouts that maximize sun exposure. It then rapidly creates an optimal solar design to match the customer’s energy needs. By eliminating middlemen from the equation, Monalee can complete a site survey, design, permitting, and installation within 45 days, a stark contrast to the 120-day industry average.
Monalee also provides transparent and instant pricing, factoring in all eligible federal and state incentives without any hidden costs. Automated processes enable cost savings, which the company asserts can reduce overall expenses by up to 50% for its customers in 15 states. At the same time, Monalee offers a 25-year equipment warranty, a compelling offer for homeowners seeking long-term sustainability.
In conclusion, Monalee’s innovative business model challenges the conventional approach to selling solar panels by offering savings, transparent pricing, and expedited processes. By leveraging cutting-edge technology, Monalee aims to drive the adoption of solar energy in the U.S., presenting a potential game-changer in the industry.
Featured photo by Vivint Solar on Unsplash.
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