Apple Inc. (NASDAQ: AAPL) has reported a notable 10% increase in iPhone shipments over the past year, making it the largest smartphone manufacturer with a 20% market share as of 2025, according to Counterpoint Research. This contrasts with the overall smartphone market, which saw a 2% growth. Despite this success, Apple’s stock has underperformed over the past three years, rising 89% compared to the Nasdaq Composite’s 115% increase.
Looking forward, Apple’s integration of artificial intelligence (AI) into its products, including enhancements to its Siri voice assistant through a partnership with Alphabet’s Gemini, is expected to drive future growth. Analysts predict that if Apple’s earnings grow by 15% in the coming years, the stock could see gains as high as 74%, potentially reaching $443 per share by the end of the decade. The intelligent virtual assistant market is projected to generate nearly $179 billion in revenue by 2034, further underscoring the importance of AI development for Apple’s future trajectory.
