Walmart’s Digital Transformation: The Hidden Story Behind Its No. 2 Rank

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In February 2026, Amazon.com Inc. (NASDAQ: AMZN) overtook Walmart Inc. (NASDAQ: WMT) to become the world’s largest company by revenue, as confirmed by Fortune’s Fortune 500 list. Despite this shift, both companies’ stock prices remained relatively unchanged, with each up about 6% year-to-date as of June 8.

Walmart’s advertising revenue through its Walmart Connect platform notably surged to $6.4 billion in fiscal year 2026, a 46% year-over-year increase. This revenue now constitutes roughly one-third of the company’s operating profit, compared to Amazon’s higher ad revenue share, indicating Walmart’s potential for growth in this area. Furthermore, Walmart’s extensive physical retail footprint of over 4,600 stores facilitates curbside pickup and same-day delivery, giving it a unique competitive edge in fulfilling online orders.

As of the latest Q1 earnings report for FY2027, Walmart’s stock faced a temporary drop but analysts maintain a bullish outlook with a consensus price target of $138.85—approximately 15% higher than its current trading price. Walmart’s ability to adapt its business model, including increased digital engagement at its Sam’s Club division, showcases its strategic advantage in merging physical retail with digital capabilities.

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