Warner Bros. Discovery (WBD) announced plans to split into two publicly traded entities, separating its streaming services and TV networks in response to its underperforming shares compared to competitors like Netflix (NFLX). This strategic move aims to provide sharper focus and flexibility for its iconic brands, as stated by CEO David Zaslav.
As of the latest reporting, WBD has 122.3 million subscribers, up from 99.7 million last year, with a target of reaching 150 million by the end of 2026 driven by content expansion. In contrast, Netflix has experienced significant growth, boasting an 85% increase in share value over the past year, along with a positive outlook for 28% EPS growth and 14% higher sales this fiscal year.
Overall, the streaming market remains competitive, with WBD seeking to rival Netflix’s dominance as both companies continue to expand their subscriber bases.
