Key Points
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A recent Morgan Stanley survey found record-high interest in upgrading to new iPhones among consumers.
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27% of current iPhone owners express strong interest in Apple’s upcoming foldable iPhone, with interest reaching nearly 40% in China.
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Apple’s stock is projected to increase by nearly 28% over the next 12 months, according to Morgan Stanley’s Erik Woodring.
In the first half of 2026, Apple is experiencing a dip in stock value, with shares down over 10% year-to-date, placing it among the laggard stocks within the S&P 500 technology sector, which is currently the second-worst performing sector. Despite this, about 60% of analysts recommend Apple as a “buy” or “strong buy,” with a consensus 12-month price target indicating a potential upswing of roughly 20%.
The survey reveals that Apple has a net switching rate of 11%, a five-year high, indicating robust brand loyalty. Notably, demand for the anticipated foldable iPhone is substantial, with Morgan Stanley estimating its potential annual revenue could reach up to $60 billion within 18 months of its launch, expected in fall 2026.
