Key Highlights on Apple and Amazon’s Financial Performance
As of September 11, Apple (NASDAQ: AAPL) boasts a market capitalization of $4.9 trillion, while Amazon (NASDAQ: AMZN) stands at $2.8 trillion. A $20,000 investment in Apple shares a decade ago would have grown to $277,000, compared to $133,000 for Amazon over the same period. Apple’s iPhone and services generated 54% of its revenues for the first three quarters of 2023, totaling $109.4 billion — a 16% increase year-over-year.
Amazon reported a robust second-quarter revenue of $200.6 billion, an increase of 20% from last year, with operating income soaring 43.2% to $27.5 billion. This growth was heavily driven by its AWS segment, which contributed 60.5% of the company’s profits, reflecting a 63.6% increase in operating income to $16.6 billion.
Under the new leadership of CEO John Ternus, who took over on September 1, Apple is focusing on product innovation, particularly with the recent launch of the foldable iPhone Duo priced at $2,000. Meanwhile, Amazon continues to invest significantly in AWS, anticipating $220 billion in capital expenditures this year, up from $131.8 billion in 2025, to maintain its competitive edge in cloud computing.
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