**Apple’s New MacBook Neo Boosts Sales**
Apple (NASDAQ: AAPL) launched its budget-friendly MacBook Neo on March 11, 2023, starting at $599. Since the launch, Apple shares have risen approximately 6%, with overall Mac sales increasing by 6% year over year, largely driven by the popularity of the Neo. During the quarterly earnings call on April 30, CEO Tim Cook reported that the new laptop has sparked “higher-than-expected demand” and helped attract new customers.
**Market Impact in Education**
The MacBook Neo, which is priced at $499 for educational institutions, aims to capture a share of the U.S. K-12 market, consisting of about 54 million students. If Apple were to sell to just half of this market, projected revenue could reach approximately $13.5 billion. The Kansas City Public Schools have already made the switch from Windows laptops to MacBook Neo for their high school students.
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