Apple’s Performance in 2025
Apple Inc. (NASDAQ: AAPL) reported strong earnings in its fiscal first quarter, achieving a record revenue of over $143 billion, marking a 16% year-over-year increase. Diluted earnings per share rose 19% to $2.84, driven by “staggering” demand for the iPhone, which also set records for unit sales. Despite this, Apple’s stock has only increased about 8% in 2025, underperforming the S&P 500 due to its perceived lack of involvement in the artificial intelligence (AI) sector.
In terms of market share, Apple’s iPhone continues to dominate, with seven out of the ten best-selling smartphones worldwide in the last year. Notably, Apple reported a significant increase in “switchers,” or new customers transitioning from other brands, particularly in China, which accounts for about 18% of its total sales, indicating ongoing growth potential.
