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Meta Platforms (META) is enhancing user engagement through AI across its platforms—Facebook, WhatsApp, Instagram, Messenger, and Threads—leveraging a user base of over 3.48 billion. In Q2 2025, user activity on Facebook and Instagram increased by 5% and 6%, respectively, with video engagement improving by more than 20% year-over-year for both platforms.
The company projects third-quarter 2025 revenues between $47.5 billion and $50.5 billion, with a consensus estimate of $49.39 billion, reflecting a 21.7% year-over-year growth. Additionally, third-quarter earnings per share are estimated to be $6.74, indicating an 11.8% increase from the prior year.
META’s pursuit of AI integration coincides with heightened security measures across its platforms, including new anti-scam tools and features like Teen Accounts on Facebook and Messenger. The Zacks Consensus Estimate anticipates $48.44 billion in advertising revenue for Q3 2025, marking over a 21% growth compared to last year.
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