Zeta Global Holdings Corp. ZETA is experiencing significant investor interest, with its stock up 200% since the beginning of the year.

In the Cyber Five shopping period from Thanksgiving to Cyber Monday, the company saw a 108% increase in platform usage. This rise occurred as brands turned to Zeta’s omnichannel tools to create highly personalized marketing strategies during critical shopping days.

According to Zeta CEO David A. Steinberg, brands utilize the marketing platform to engage “high-intent shoppers,” ensuring “exceptional efficiency and effective outcomes.”

The holiday shopping momentum continues, as a recent Zeta survey found that 53% of consumers plan to shop in December, an increase of 8% from the previous year. This suggests ongoing demand for digital marketing tools.

Read Also: Why Is Zeta Global Stock Soaring?

Zeta Stock Remains Strong Amid Positive Trends

Chart created using Benzinga Pro

ZETA’s current share price stands at $26.29, exceeding important moving averages:

• Eight-day SMA: $23.48 (Bullish)
• 20-day SMA: $23.56 (Bullish)
• 200-day SMA: $19.95 (Bullish)

Nevertheless, caution is warranted due to the 50-day SMA of $27.12 and a MACD reading of negative 0.61, indicating slight selling pressure.

With an RSI of 54.18, ZETA stock may be nearing overbought conditions, suggesting a potential pause in momentum.

Looking Ahead: Zeta’s Long-Term Prospects

Zeta is projecting an annual revenue growth of 17.1%, significantly higher than the U.S. market’s anticipated 8.9% growth. Additionally, a $100 million share repurchase program reflects the company’s confidence in its future.

The anticipated annual earnings growth of 123.5% captures investor attention and strengthens the investment case. Zeta’s success indicates its capacity to adapt to changing consumer behaviors while providing valuable marketing tools. Although short-term trends show some pressure, the long-term growth prospects remain attractive.

As Zeta moves forward into 2025, its ability to handle market challenges and meet client needs will be crucial for maintaining this positive trajectory.

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