Unpacking Apple’s Lag in the AI Race: What’s Holding Them Back?

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Apple Inc. (NASDAQ: AAPL) has seen its shares drop over 21% in 2025, alongside a valuation that has fallen below $3 trillion. The company recently delayed the launch of certain artificial intelligence (AI) features for iPhones until next year, amid increasing competition from rivals offering advanced AI capabilities.

In the six months ending March 29, Apple’s product sales reached $166.7 billion, showing a mere 2% growth year-over-year, with iPhone revenue remaining nearly unchanged. This stagnation has raised concerns about Apple’s innovation trajectory in the face of a rapidly evolving tech landscape.

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