Elon Musk’s Tesla aims to mass-produce thousands of humanoid robots, called Optimus, with a long-term price target of $20,000 to $30,000 per unit. However, to achieve this, Tesla will rely heavily on a supply chain for essential components like cameras, sensors, and motors, which could present significant opportunities for investors in these supplier companies.
Recently, BMW tested Figure AI’s humanoid robot at its Spartanburg, South Carolina factory, moving over 90,000 components and logging approximately 1,250 hours supporting the production of more than 30,000 BMW X3 vehicles. JPMorgan estimates that operating a humanoid robot could cost around $10 to $12 per hour, making it more economical compared to human labor in the future.
The potential market for humanoid robots is vast, with Nvidia CEO Jensen Huang highlighting the possibility of addressing a $50 trillion industry. As Tesla pushes towards mass production of Optimus, the comprehensive ecosystem of suppliers will be crucial, marking a key area for investment beyond Tesla itself.
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