Meta Platforms (META) saw its shares rise by 11.3% in the last trading session, closing at $741.25. This substantial increase comes amid strong advertising growth, particularly with Family of Apps ad revenue up 27% year over year in Q2 2026, resulting in an anticipated earnings report of $6.39 per share, down 11.9% from the prior year. Analysts expect revenues to hit $63.18 billion, a 23.3% increase compared to the same quarter last year.
Despite the positive stock performance, there is a concerning trend in earnings estimate revisions, which have decreased by 3.4% over the last month. As a result, META carries a Zacks Rank of #3 (Hold). In contrast, fellow industry member Procore Technologies (PCOR) closed at $51.69, up 0.8%, with its earnings estimate remaining steady at $0.46, reflecting a 9.5% improvement year over year.
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