**Apple’s AI Strategy Under Scrutiny Amid Heavy Capital Expenditures from Competitors**
Apple Inc. (NASDAQ: AAPL) reported capital expenditures of $6.8 billion over the last three fiscal quarters, a figure significantly lower than the projected $800 billion from major competitors in the AI sector for this year. Despite launching its Siri AI voice assistant in a beta version and introducing its Apple Intelligence feature set in October 2024, the company has faced criticism for its slower approach to artificial intelligence.
As of fiscal 2026, Apple is on track to generate a free cash flow of $143.7 billion, with estimates rising to $153.4 billion for fiscal 2027. In contrast, leading hyperscalers are experiencing a downturn in their free cash flow metrics. Apple aims to integrate AI into its existing ecosystem to enhance product appeal while maintaining its robust financial position.
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