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Dutch Bros Inc. (BROS) is accelerating its expansion plans, targeting approximately 175 new shop openings in 2026 with a goal of achieving 2,029 locations by 2029. The company has approved over 30 potential sites each month for the past six months, reflecting a significant scaling of its real estate capabilities.
As of now, Dutch Bros has opened 38 new shops, bringing its total to 1,081 locations, particularly in the Midwest and Southeast, where demand remains strong. However, rising coffee and labor costs, especially in California, as well as increased pre-opening expenses, may impact profitability.
Dutch Bros has gained 11.3% in share price this year, outperforming the industry’s decline of 7%. The company’s forward price-to-sales ratio stands at 4.86, above the industry average of 3.50, while the Zacks Consensus Estimate for the company’s earnings per share in 2026 remains at 86 cents.
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