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On Black Friday, consumers in the U.S. spent approximately $11.8 billion, surpassing last year’s $10.8 billion and setting a new spending record, according to Adobe Analytics. This increase in consumer spending signals strong economic demand as the holiday season approaches.
Shopify reported $14.6 billion in global sales during the Black Friday and Cyber Monday weekend, marking a 27% increase from 2024. Notably, over 81 million consumers made purchases from Shopify-powered brands, and more than 94,900 merchants achieved their highest-selling day ever on the platform.
Amazon also benefited significantly from the holiday shopping surge, continuing its trend as a leading player in e-commerce. While its stock performance has been weaker than the S&P 500 in 2025, analysts project a 30% growth in adjusted EPS for the current fiscal year, supported by strong quarterly results.
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