Musk Teases Exciting McDonald’s and Evangelion Collaboration

New Partnership Unveiled: Elon Musk recently shared a glimpse of the collaboration between McDonald’s Corporation MCD Japan and the beloved anime series Neon Genesis Evangelion.

What You Need to Know: This intriguing partnership was announced on December 19, 2024. On Wednesday, McDonald’s Japan posted a preview video on its official X (formerly Twitter) page, featuring the original voice actors from the series.

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The centerpiece of this collaboration is the McDonald’s Evangelion Value Set, which includes three unique transforming figurines. These figures transform from popular McDonald’s menu items—a Big Mac, French fries, and a McShake—into EVA units. The entire set is priced at 3,900 yen (approximately $24) and interested customers must register for a lottery through the McDonald’s Japan app, which runs until January 10.

Winners of the lottery will be announced on January 16, with the figurines available for collection from January 20 to 26.

Why It Matters: McDonald’s Japan is known for its creative anime-themed promotions. Given that Evangelion debuted nearly three decades ago and continues to be a cultural touchstone, this initiative is generating considerable buzz.

Previously, Guillaume Huin, senior marketing director at McDonald’s U.S., expressed his eagerness to obtain a set on X, stating he had reached out to the entire company to try and secure one.

Musk has had previous interactions with McDonald’s, famously challenging the fast-food chain to accept Dogecoin DOGE/USD as a payment option, promising to eat a Happy Meal on live television if they did. This playful challenge generated significant excitement within the Dogecoin community.

Earlier in 2024, rumors circulated about a potential collaboration between McDonald’s and Tesla Inc. around the time of Robotaxi Day, but these did not develop further.

Stock Performance: Year-to-date, McDonald’s stock has seen a decline of 1.03%, according to data from Benzinga Pro. However, analysts from BofA Securities, Truist Securities, and BMO Capital Project a favorable outlook, setting an average price target of $333.67 for MCD, suggesting a potential upside of 13.60%.

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Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.