Apple Introduces New Head Strap for Vision Pro Headset

Overview of the Launch: Apple Inc. AAPL is set to release a Belkin Head Strap designed specifically for its first-generation mixed-reality headset, the Vision Pro’s Solo Knit band.

Details of the Product: Retailing for $49.95, the new strap is designed with a secure locking mechanism and extra stabilization features. Users can expect enhanced comfort and stability with this accessory.

This head strap resembles the model Apple displayed at WWDC last year, which was ultimately not released. Instead, Apple opted for a more affordable Dual Loop band that included a top strap but didn’t incorporate the premium mesh fabric of the Solo Knit band.

Context and Industry Insights: Apple has gained insight into user preferences, as many have sought improved support when using the Solo Knit band. The announcement originated from Brad Lynch, manager at EOZ VR, via X (formerly known as Twitter), and was subsequently reported by 9To5Mac.

Significance for Apple: Apple’s Vision Pro headset has faced scrutiny due to its weight, high price of $3,499, and operating temperature. The company is committed to overcoming these challenges to reach a broader audience.

Earlier reports indicated that Apple was encountering difficulties in creating a more affordable version of the Vision Pro, which has led to a reduction in production levels. Plans for an economical model are projected for 2025.

Meanwhile, competition heated up in the mixed reality sector when Apple released the Vision Pro. In response to Apple’s offering, **Meta Platforms Inc.** META had developed a headset aimed at competing with it. However, the project was unexpectedly canceled.

Meta strategically positioned its $499 Quest 3 headset as a budget-friendly choice emphasizing gaming and social interaction. In the past, Meta CEO Mark Zuckerberg addressed concerns over the quality of his company’s devices by commenting on the importance of weight and precision in comparison to Apple’s offerings.

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Disclaimer: This information was partially created with the assistance of Benzinga Neuro and reviewed by Benzinga editors.