Changing Definitions of Wealth: Analyzing the Top 5% Income Earners in the Midwest
What does it mean to be “rich”? Have our perceptions changed over the past decade?
GOBankingRates recently conducted a study to examine wealth in the United States, focusing on the average incomes of the top 5% of earners. They analyzed this data from 2013 through 2023 to see how wealth distribution has shifted across different regions.
Explore: What is the Average Bank Balance of Americans in 2025?
Discover: 4 Smart Financial Habits of Wealthy Individuals
The Midwest showcased steady income growth in comparison to the volatile increases seen in coastal states. Nebraska, for instance, experienced the largest surge, with its top 5% average income soaring by 62.3% from $275,489 in 2013 to $447,231 in 2023. In contrast, North Dakota registered the lowest growth rate in the region at 45.6%, with its top earners making $337,736 in 2023, up from $300,560 a decade earlier.
Let’s delve into how the concept of being “rich” has transformed throughout the Midwest.
Nebraska
- Income Growth Over 10 Years: 62.3%
- 2023 Average Income: $447,231
- 2013 Average Income: $275,489
Learn More: Minimum Salary Needed for Upper-Middle Class in 2025
Find Out: 3 Indicators That Show You’ve Achieved Financial Success, According to Expert Genesis Hinckley
Minnesota
- Income Growth Over 10 Years: 56.2%
- 2023 Average Income: $497,204
- 2013 Average Income: $318,336
Check This Out: Are You Rich or Middle Class? 8 Factors Beyond Your Salary
Ohio
- Income Growth Over 10 Years: 55.5%
- 2023 Average Income: $420,966
- 2013 Average Income: $270,694
Michigan
- Income Growth Over 10 Years: 55%
- 2023 Average Income: $419,606
- 2013 Average Income: $270,710
Missouri
- Income Growth Over 10 Years: 54.8%
- 2023 Average Income: $420,563
- 2013 Average Income: $271,652
Read More: 4 Wealth Strategies from Dave Ramsey
Iowa
- Income Growth Over 10 Years: 54.2%
- 2023 Average Income: $405,907
- 2013 Average Income: $263,204
Indiana
- Income Growth Over 10 Years: 54.2%
- 2023 Average Income: $396,992
- 2013 Average Income: $257,461
South Dakota
- Income Growth Over 10 Years: 53.1%
- 2023 Average Income: $414,593
- 2013 Average Income: $270,722
Read Next: 10 Insights from Warren Buffett on Wealth Management
Wisconsin
- Income Growth Over 10 Years: 53.1%
- 2023 Average Income: $418,668
- 2013 Average Income: $273,556
Exploring Income Growth Among the Wealthiest in the Midwest
Illinois: A Significant Income Surge
- 10-Year Change (%) in Average Income of Top 5%: 49.9%
- 2023 Average Income of Top 5%: $521,013
- 2013 Average Income of Top 5%: $347,623
Kansas: Rising Wealth Among the Elite
- 10-Year Change (%) in Average Income of Top 5%: 48.2%
- 2023 Average Income of Top 5%: $425,080
- 2013 Average Income of Top 5%: $286,774
North Dakota: Steady Income Growth
- 10-Year Change (%) in Average Income of Top 5%: 45.6%
- 2023 Average Income of Top 5%: $437,736
- 2013 Average Income of Top 5%: $300,560
More From GOBankingRates
This article originally appeared on GOBankingRates.com: How the Definition of Rich Has Changed in the Midwest
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.