Is GM’s Factory Zero Shift a Sign of Slowing Momentum in Electric Vehicle Production?

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General Motors is scaling back production at its Detroit Factory Zero plant from September 2 to October 6, reducing shifts for the GMC Hummer EV and Cadillac Escalade IQ due to weaker-than-expected U.S. demand for electric vehicles (EVs). This adjustment will result in temporary layoffs for affected workers, though they will retain subpay and benefits.

GM’s current forecasts project a production of 200,000 to 250,000 EVs in North America for the year, following a first-half total of approximately 75,000 EVs. The company has shifted its long-term goals, pushing back its target of 1 million North American EVs by 2025 and recently announced a $4 billion investment in gasoline-powered vehicles instead, reflecting a cautious approach amid changing federal regulations and market conditions.

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