Apple’s Current Market Situation
Who: Apple Inc. (NASDAQ: AAPL) What: As of July 14, 2025, Apple’s shares are down 17% year-to-date, one of the worst performers among the “Magnificent Seven.” Where: NASDAQ. Key Data: Shares are trading 19% below their December 2024 peak and have gained 564% over the past decade.
Financial Performance and Concerns
In fiscal 2023, Apple reported a revenue decline of 2.8%, totaling $383 billion, with a projected 2% growth for fiscal 2024. The iPhone accounted for 49% of total revenue during Q2 2025, as its market growth slows. The company holds $35 billion in net cash and generated $25 billion in net income the latest quarter, but faces challenges from competition in AI and potential trade tariffs affecting production.
Valuation and Investment Considerations
Despite its robust financial standing, Apple’s P/E ratio is 32.5, deemed expensive compared to the trailing 10-year average. Analysts suggest investors wait for the P/E to approach 25 before buying shares, as Apple is considered less favorable in comparison to other stocks currently recommended for investment.
