Meta CEO Mark Zuckerberg announced plans to monetize the Muse AI agent during the Meta Connect conference on September 23, 2026. Muse is designed for mainstream consumers and will remain free for a limited number of transactions, with revenue generated through small fees on completed transactions.
Since its launch on September 8, Muse has quickly climbed to the top of both Apple’s App Store and Google Play Store. It recently added support for PayPal and integrations with major retailers including Walmart and Best Buy. Analysts have responded favorably, raising price targets for Meta stock with an average target of $766.47, indicating a potential 4.06% increase from its closing price of $736.60 on September 22, 2026.
Meta’s valuation stands at a Price-to-Free-Cash-Flow (P/FCF) ratio of 46.6X, aligning with the Computer Software Services industry but reflecting a premium in terms of its price/sales ratio at 8.4X compared to the industry average of 6.1X. Despite short-term profitability concerns linked to ongoing investments in AI, long-term growth prospects are being closely monitored by investors.
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