Meta’s Muse AI Agent Surges in Popularity
Meta Platforms (NASDAQ: META) has launched its new AI agent, Muse, which quickly rose to prominence, recording 730,000 downloads within the first five days post-launch on September 8, 2023, and hitting 2.5 million downloads by September 21, surpassing OpenAI’s ChatGPT as the top free iOS app in the U.S. This growth comes as Meta continues its focus on AI development while generating over $59 billion in ad revenue in the last quarter, contributing to its total revenue of $60 billion.
Muse is designed to assist users with everyday tasks and is available for free with limited use, while additional subscription options are offered for increased capabilities. The initial success mirrors Meta’s strategic investments in AI to enhance user engagement and sustain its advertising revenue streams, ensuring long-term growth potential in both social and AI sectors.
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