Monalee Pioneers Clarity in Solar Pricing with AI Technology

The residential solar market is changing. Monalee’s innovative use of artificial intelligence (AI) is making the process more straightforward for homeowners. Here’s how the company aims to revolutionize the industry.

Overcoming Industry Challenges

The rooftop solar panel sector faces significant challenges. High-pressure sales tactics, expensive intermediaries, and complicated installation processes have led to instability in the market. In 2024, notable companies such as ADT Solar and Titan Solar Power exited the business, while SunPower and Lumio Holdings filed for bankruptcy. This instability is concerning, as solar energy not only saves homeowners money but is also crucial for reducing emissions and decreasing dependence on fossil fuels.

Transforming Solar Sales with AI

Monalee, based in Boston, is challenging this trend. The company claims to be among the first AI-driven direct-to-consumer solar firms globally. By utilizing AI, Monalee reduces soft costs linked to solar installations by over 50%, allowing them to offer savings directly to customers. Their technology eliminates the need for traditional salespeople, transitioning the process to an online platform powered by machine learning. Homeowners can now receive design and cost estimates in seconds by simply entering their address.

Monalee’s technology analyzes millions of data points to craft the best solar system design tailored to each home’s specific energy requirements. Key considerations include the roof’s orientation, for example, a south-facing roof in the northern hemisphere maximizes sun exposure, and whether nearby trees may shade the panels.

Through its AI-driven software, Monalee employs satellite imagery to assess roof features such as angle and obstacles, including chimneys and vents. This technology permits virtual panel placement, running simulations to determine optimal conditions for sunlight exposure. Additionally, potential financing options and applicable incentives are integrated into the quotation process, leading to estimates with up to 85% accuracy. This level of precision minimizes unexpected costs and helps keep installation timelines on track.

Achieving Savings for Customers

Monalee’s technology also allows for the reduction of soft costs, such as sales commissions, which results in lower prices for customers. The company claims it has saved over 2,000 clients an average of $12,000 each. Operating across 26 states, Monalee is steadily expanding. The company offers lifetime warranties on its solar equipment—an unusual feature in the industry. Many warranties typically cover panels for 25 years and batteries for 10 years, but Monalee stands out by offering coverage for the homeowner’s lifetime. Founder Walid Halty, who spent nearly ten years spearheading sales at leading solar firms, brings vital experience to the company.

Through its tech-driven model, Monalee aims to provide customers with transparent pricing, reliable quotes, and efficient installations, addressing a growing demand among homeowners nationwide.

Get a FREE instant online quote from Monalee here.

Featured photo by Bill Mead on Unsplash.

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