The pet services industry in the U.S. has been on an upward trajectory for decades and has witnessed a major boost during the pandemic. The trends indicate continued growth, driven by shifting social dynamics and technological advancements. Morgan Stanley predicts a compound annual growth rate (CAGR) of 8% for the pet services industry, reaching a projected total of $277 billion by 2030.

The expected rise in annual household spending per pet, from $980 in 2020 to $1,292 by 2025 and to $1,909 by 2030, is a testament to this growth. This surge in spending will span various categories, including pet food, veterinary care, and other related services. Furthermore, sub-sectors such as dog walking, pet-sitting, grooming, and training are also experiencing substantial expansion, with estimated sales of $143.6 billion in 2023.

The Driving Forces Behind the Industry Boom

Several key factors contribute to the growth of the U.S. pet services industry:

• Humanization of Pets: Increasingly, pets are regarded as family members, fostering a demand for high-quality services. This is reflected in the substantial sales of pet food and treats, veterinary care and products, and supplies, indicating the significance of pets in household budgets.
• Increase in Pet Ownership: The proliferation of pet ownership, especially among millennials and Generation X, is substantial, with 66% of U.S. households owning pets.
• Impact of COVID-19: The pandemic has accelerated the growth of the pet industry, driven by a rise in pet ownership due to increased work-from-home arrangements and a subsequent surge in e-commerce sales.
• Technological Advancements: Technology has played a fundamental role in reshaping pet care services, increasing convenience and variety for consumers seeking pet-related products.

Emerging Trends Shaping the Industry

Several emerging trends reflect the evolving needs and preferences of pet owners:

• Premiumization of Services: The pet care industry is witnessing a shift towards premiumization, with a focus on luxury pet resorts and advanced personalized nutrition options.
• Focus on Pet Wellness: There is a growing emphasis on holistic care, encompassing mental well-being and alternative pet therapies such as massage, acupuncture, and chiropractic care.
• Subscription-based Services: The industry is experiencing a surge in subscription-based models, particularly for pet foods and ongoing service memberships, catering to convenience-oriented consumers.
• Sustainability: A heightened focus on producing socially and environmentally sustainable pet products reflects the broader consumer shift towards sustainable options.

Noteworthy Innovations in the Pet Industry

Specific innovations in the pet industry include new strategies adopted by companies like Wag! Group and Inspire Veterinary Partners Inc., aiming to align with changing workforce needs and emphasizing ethical and well-being-focused practices.

These steps by industry players are in response to evolving consumer expectations and a shift towards more client-focused and employee-friendly practices in the pet care industry, driven by the increasing value placed on the client experience, especially by millennials and Generation Z.

Evolution of the Industry and Future Outlook

The growth of the U.S. pet services industry reflects the deepening bond between humans and their pets, driven by humanization, increased ownership, technological advances, and a focus on wellness and sustainability. As innovators redefine industry standards, there is a potential for this robust growth to enrich the human-pet relationship, highlighting the enduring significance and potential of the sector.

Other companies making strides in this space include PetIQ, Trupanion, and Zoetis.

Featured photo by Andrew S on Unsplash.

This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice.