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Pinterest, Inc. (PINS) reported a record 570 million global monthly active users (MAUs) in Q1 2025, reflecting sustained customer growth. Notably, MAUs from the United States and Canada are projected to reach 106 million (5% YoY growth), while Europe’s MAU is expected to be 158.8 million (9.5% YoY growth). The rest of the world is estimated to have 343.8 million MAUs (12% YoY growth).
Pinterest has enhanced its advertising platform by introducing features like AI-Powered Auto-Collages, which personalize and optimize product catalogs for user engagement. This innovative approach is seen as a competitive advantage in the digital advertising space, particularly for consumer discretionary brands.
In the competitive landscape, Meta Platforms, Inc. (META) reported 3.43 billion Family Daily Active People, a 5.9% increase year over year, while Snap Inc. (SNAP) reached 460 million daily active users with a 9% growth. Meanwhile, Pinterest shares have decreased by 20.3% over the past year, contrasting with a 38.6% growth in the Internet – Software industry.
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