In the first quarter of 2026, Apple (NASDAQ: AAPL) became the leading smartphone vendor globally, increasing its shipments by 5% despite an overall market decline of 6%. While competitors like Samsung, Xiaomi, Oppo, and Vivo experienced shipment declines, Apple’s market share reached 21%. This success is attributed to robust demand in markets such as India, China, and Japan, as well as effective trade-in programs.
Analysts project a 14% increase in Apple’s earnings for the fiscal year, expecting profits to reach $8.51 per share. The company’s strategic control over supply chains, along with plans to integrate new AI features, positions it favorably for sustained growth and enhanced market share. With approximately 315 million iPhones over four years old, there is a strong potential for sales from upgrades.
