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Reevaluating AI Investment Strategies After the Launch of DeepSeek: What Investors Need to Know

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AI Stocks Capture Investor Interest Amid Market Gains

Artificial intelligence (AI) has been a significant force in the stock market, creating notable gains recently. Eight out of the nine most valuable companies in the world are investing in AI programs, heavily influencing the S&P 500 index, which currently consists of 504 components. More than 30% of this index is made up of information technology stocks. The five largest companies in this index include Apple, Microsoft, Nvidia (NASDAQ: NVDA), Amazon, and Meta Platforms.

Thus, if you are invested solely in the S&P 500, you are already exposed to the AI trend.

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Many investors have taken a more focused approach by investing directly in stocks linked to generative AI technology. Notable examples include Nvidia and Palantir, whose stock prices have surged 500% and 1,200%, respectively, over the past two years. Investors who recognized their potential have seen significant returns. However, as the value of AI stocks rises dramatically, questions arise regarding whether investors are being overly optimistic.

The potential of AI is vast, with Bain & Company estimating an almost $1 trillion market by 2027. When considering the impact generative AI, especially agentic AI, could have on current processes handled by humans, the market could be worth trillions for businesses.

Yet, predicting the trajectory of such a new and evolving field is challenging. The recent debut of DeepSeek caught many by surprise, hinting at rapid changes in the AI landscape.

Could DeepSeek challenge the existing AI investment narrative? Let’s explore its implications.

AI’s Latest Innovations Seize Attention

AI has become the hot topic for investors, but this isn’t the first time market sentiment has shifted with the emergence of a new trend. Remember the excitement around non-fungible tokens (NFTs)?

Numerous discussions highlight how AI can transform industries. DeepSeek, which recently emerged, is viewed as a competitor to ChatGPT and similar generative AI platforms, potentially offering similar services at lower costs. This signals a rapidly changing field for AI technology. While the future appears promising, uncertainties remain.

Although DeepSeek might increase the usability and accessibility of AI, it poses a risk of reducing operational costs. Investors should tread carefully when allocating funds to AI stocks, even though it’s wise not to completely avoid them. Identify which AI stocks align with your investment strategies and proceed with caution.

Much of the recent conversation has focused on Nvidia, the company responsible for designing the chips that power generative AI. Companies crafting competitive large language models (LLMs) rely on Nvidia’s high-performance chips for data training. Interestingly, DeepSeek utilized older, less costly Nvidia chips, asserting it produced a competitive offering.

Despite this news, Nvidia’s stock has slipped by 16%. However, CEO Jensen Huang noted that “DeepSeek is an excellent AI advancement,” and the broader investing community still holds Nvidia in high regard. The company remains a front-runner in the AI sector, continuously innovating across various industries. This dip in Nvidia’s stock price may present an opportunity for savvy investors, as revenues surged by 94% year over year in the third quarter and profit margins continue to improve.

Smart Strategies for AI Investment

Investing in Nvidia or any other single AI stock should be part of a more extensive investment strategy. Investors fortunate enough to have purchased Nvidia shares prior to its recent price jump may have adjusted their portfolios to align with their strategic goals even before the recent decline.

If a less risky strategy is appealing, consider exchange-traded funds (ETFs) like the Invesco QQQ ETF (NASDAQ: QQQ) or the Vanguard Information Technology ETF (NYSEMKT: VGT). These ETFs offer broad exposure to technology trends closely associated with AI, while providing diversification for greater financial security. The Invesco ETF includes 100 stocks, tracking the Nasdaq-100, while the Vanguard ETF comprises 316 stocks. Historically, both ETFs have outperformed the S&P 500. Ensure your AI investments are just one part of a well-diversified portfolio across various sectors.

Is Now the Right Time to Invest $1,000 in Nvidia?

Before purchasing Nvidia stock, take the following into account:

The Motley Fool Stock Advisor analyst team recently identified their top 10 best stocks to buy right now – and surprisingly, Nvidia was not included. The selected stocks have the potential to yield substantial returns in the future.

Consider Nvidia’s position on April 15, 2005. If you’d invested $1,000 at that time, it would now be worth $765,024!

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*Stock Advisor returns as of February 3, 2025

Randi Zuckerberg, a former director of market development and spokeswoman for Facebook, and sister to Meta Platforms CEO Mark Zuckerberg, serves on The Motley Fool’s board. John Mackey, the former CEO of Whole Foods Market, an Amazon subsidiary, also holds a board position at The Motley Fool. Jennifer Saibil holds shares in Apple. The Motley Fool has interests in and recommends Amazon, Apple, Meta Platforms, Microsoft, Nvidia, and Palantir Technologies. The Motley Fool suggests the following options: long January 2026 $395 calls on Microsoft and short January 2026 $405 calls on Microsoft. The Motley Fool has a disclosure policy.

The views and opinions expressed herein are those of the author and do not necessarily reflect those of Nasdaq, Inc.

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