Warner Bros. Discovery WBD has joined forces with Snapchat SNAP to stir up interest ahead of the release of Dune: Part Two. This collaboration aims to harness Snapchat’s popularity, especially among younger audiences, to create anticipation for the movie premiere on Mar 1.
The campaign showcases diverse interactive elements, including an augmented reality (AR) lens and custom cameo stickers, intended to enhance the promotional video ads for the film.
At the heart of the campaign lies the AR lens, allowing users to metamorphose into Fremen characters and traverse the Dune universe by riding sandworms. This experiential journey is designed to enthrall Snapchat users and deepen their immersion in the movie’s world.
The partnership between Warner Bros. Discovery and Snapchat builds upon their past successful collaborations, such as the global campaign for Barbie. By tapping into Snapchat’s vast user base, which boasts 414 million daily active users, WBD aims to amplify exposure for Dune: Part Two among a crucial demographic.
Warner Bros. Discovery, Inc. Price and Consensus
Warner Bros. Discovery, Inc. price-consensus-chart | Warner Bros. Discovery, Inc. Quote
Upcoming Content to Boost the Top Line Amid Competition
Warner Bros. Discovery has unveiled a stellar lineup of content poised to drive revenue growth in the forthcoming quarters. This lineup includes highly anticipated movies such as Godzilla x Kong: The New Empire, Venom 3, and Red One.
The Zacks Consensus Estimate for 2024 revenue stands at $41.43 billion, reflecting a modest year-over-year growth of 0.36%. The estimate for loss per share is pegged at 28 cents, signaling a substantial year-over-year increase of 77.11%.
Godzilla x Kong: The New Empire is an upcoming American monster movie serving as a sequel to Godzilla vs. KongGodzilla franchise and the 13th in the King Kong series.
Venom 3 is an upcoming superhero movie centered around the Marvel Comics character Venom. As the sixth installment in Sony’s Spider-Man Universe, it is produced in collaboration with Marvel and distributed by Sony Pictures Releasing. The release date is Nov 8.
Red One is an upcoming American Christmas action-adventure comedy film directed by Jake Kasdan and written by Chris Morgan, based on an original story by Hiram Garcia. Envisaged as the debut chapter of a potential franchise reinventing holiday folklore, it is set to hit theaters on Nov 15.
Shares of this Zacks Rank #3 (Hold) company have dipped 16% year to date compared to the Consumer Discretionary sector’s 0.5% rise, attributed to formidable competition from Netflix NFLX and Amazon AMZN Prime.
Netflix, as the reigning heavyweight in global streaming, is set to make substantial content investments with upcoming titles including Shirley, The Casagrandes Movie, and Is It Cake? (Season 3).
Amazon Prime, a dominant player in the online streaming sphere, is gearing up to launch promising ventures like Fallout, Ricky Stanicky, and Reina Roja, in pursuit of success and new subscribers.
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