Key Facts on Apple’s Investment Success
Warren Buffett’s Berkshire Hathaway made Apple (NASDAQ: AAPL) its largest equity position, which has accounted for 20% of its $360 billion stock portfolio despite recent sell-offs. Since Buffett’s initial investment in 2016, a $10,000 investment in Apple shares would have grown to approximately $122,400 today, driven by product innovation and substantial shareholder returns. Apple commands a 54% share of the U.S. smartphone market and 21% globally, ranking just behind Samsung’s 23%.
According to research, Apple has repurchased around $755 billion in stock from 2016 through the end of 2025. Despite being the second-largest company globally with a market cap of $4.9 trillion, Apple’s growth is expected to slow as it matures. The company is now focusing on integrating artificial intelligence into its products, with recent developments in the Mac Mini and Mac Studio aimed at developers in the AI space.
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