Apple Unveils Leasing Program to Encourage Upgrades: Key Insights for Investors

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Apple Launches Device Leasing Program

Apple has officially launched a new Upgrade leasing program on [insert launch date], allowing customers to lease various devices, including iPhones, Apple Watches, iPads, and Macs, via Klarna. Leasing prices start as low as $17.99 per month for an iPhone and $11.99 for an Apple Watch, with lease terms varying from 12 to 36 months depending on the device.

This initiative comes shortly after Apple increased prices on many devices, with some Macs and iPads rising by over $200. The leasing program aims to mitigate “sticker shock” from these price hikes, encouraging more frequent upgrades and appealing to customers who may be interested in higher-priced devices like the rumored foldable iPhone priced at $2,000.

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