Key Points
Apple announced its first-ever foldable smartphone, the iPhone Duo, during its “Surprise and Shine” event on September 9. The Duo features a 5.4-inch outer screen that unfolds to a 7.6-inch display and is priced starting at $1,999. Preorders begin October 16, with sales launching in 70 countries on October 23.
Historically, foldable phones represent less than 2% of global smartphone shipments, with 18.3 million units sold last year. However, IDC predicts a 30% increase in foldable shipments this year, while counterpoint research estimates Apple will ship 6 million units. Previously, other iterations of foldable smartphones had not gained widespread popularity.
Apple CEO John Ternus noted that the design of the Duo diverges from typical foldable phones, aiming for a more natural user experience. The Duo competes closely on price with similar offerings from Samsung and Google, potentially making foldable smartphones more mainstream.
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