Jane Technologies: Revolutionizing Cannabis Shopping with Personalized Experiences

Using advanced technology, Jane Technologies, under the leadership of CEO and co-founder Socrates Rosenfeld, is changing how people buy cannabis. They aim to make shopping as easy as listening to music on Spotify.

In a recent interview with Benzinga Cannabis, Rosenfeld discussed their innovative methods, how they are reshaping cannabis retail, and their future plans.

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From E-Commerce to a Unified Cannabis Shopping Experience

Jane Technologies started as an e-commerce platform focused on integrating data and achieving scale. “Initially, we really emphasized e-commerce because there was much groundwork to do in establishing a solid data integration foundation,” Rosenfeld noted. Thanks to patented software innovations, Jane Technologies has emerged as a key e-commerce provider in the cannabis sector.

Recognizing limitations in the cannabis market, which has fewer retailers than other sectors, the company decided to expand its offerings. “We launched a comprehensive ads business and infrastructure,” Rosenfeld explained, referring to developments in point-of-sale (POS) systems, self-service kiosks, and customer loyalty programs like Jane Gold.

Personalized Shopping: A Spotify-Like Experience

Jane Technologies is pioneering a personalized shopping experience for cannabis consumers. By utilizing machine learning algorithms, the company tailors product recommendations based on individual preferences, similar to how Spotify curates music playlists. “Just like your Netflix or Amazon experience, cannabis shopping should be personalized,” Rosenfeld emphasized.

With this approach, consumers receive recommendations suited to their needs, enhancing their overall shopping experience. “Even if two people use the same product, their experiences will vary. That’s why personalization is crucial,” he added.

Jane Gold: Bridging Brands, Retailers, and Customers

Introducing Jane Gold, Jane Technologies’ unique consumer rewards program, this initiative creates a direct link among brands, retailers, and consumers. Traditionally, brands lacked insight into customer identities when offering discounts. Jane Gold changes that.

“For instance, Wyld, a leading edibles brand, can now engage directly with customers through our platform, offering discounts while forming lasting relationships,” Rosenfeld explained.

This strategy benefits everyone: consumers gain access to discounts, retailers draw more customers, and brands collect valuable data to enhance their marketing efforts. “It’s a win-win-win situation for all involved,” he said.

Enhancing the Retail Experience with POS Systems and Kiosks

Jane Technologies’ POS solutions are designed to fit effortlessly into the cannabis retail landscape, streamlining the shopping experience. “We’ve cataloged every SKU in every state market at all dispensaries we power. This allows us to standardize product data across retailers,” Rosenfeld remarked.

The integration of the POS system with Jane’s extensive data library allows retailers to provide personalized suggestions to in-store customers. “Upon entering a store, our system recognizes you and informs budtenders about your past preferences for tailored recommendations,” he noted.

For added convenience, self-service kiosks allow customers to place orders without needing assistance from budtenders. “If there’s a long line or you’re not looking to talk, our kiosks provide the same curated experience as online shopping,” he said.

Strategic Focus on Sustainable Growth

“We aren’t relying on outside investments to fuel our growth. Our expansion is driven by our ability to generate revenue and profit,” Rosenfeld stated.

By reinvesting their profits, they maintain independence and sustainability while continuing to innovate and explore new markets. “We’re not competing in the same way as others; we’re creating our unique rhythm,” he concluded.

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